AMPLIFYING
IMPACT

am·pli·fy·ing im·pact: increasing the strength, support, reach, or overall result of an action.

One client, one company, one project, one team at a time.

Career Track Record

Companies I’ve worked with

Over 25 years as a consultant, producer, and program leader, delivering high-stakes work for some of the world's most recognized brands.

Cirque du Soleil
Tour marketing & presale strategy, US & NYC
ABC's Good Morning America
Senior Producer, Emmy-nominated campaign
Samsung
Program consultant, APAC ecommerce platform rollout
Estée Lauder Companies
Program lead, global ecommerce rollouts across EMEA, APAC, LATAM & North America

The work is rarely just about the work.

Behind every strategy, transformation, team, launch, or difficult decision are people trying to figure out how to move something forward.

For more than 25 years, I’ve worked inside those moments, building teams, leading complex programs, advising leaders, and stepping into situations where the path forward wasn’t always obvious.

What changes the outcome?

Across every high-stakes project, the bottleneck was never strategy or intelligence. It was clarity, alignment, and whether the people in the room were willing to make real agreements.

Today, I bring that experience to my advisory work and to The Agreement Method™, the leadership framework I created to help people make clearer agreements with themselves, with each other, and with the purpose behind what they’re doing.

Bethany Daley

Bethany Daley advises executives, founders, creators, and senior operators to navigate inflection points, align high-performance teams, and execute with intentional clarity.

The real-life strategist leaders turn to when the stakes are real.

Executive Advisory • The Agreement Method™
Engagements

How to Work With Bethany

Two clear pathways designed to deliver immediate clarity and long-term organizational capacity.

Pillar 011:1 Advisory

Private Advisory

Confidential, customized, high-touch support for executives, founders, creators and senior leaders navigating consequential decisions, people, growth, and change.

  • A trusted, safe sounding board for high-achieving individuals with significant responsibility and impact.
  • Engagements carry a 6-month minimum, with a 90-day check-in and a structure highly customized to the individual.
  • Can incorporate customized TAM™ teaching and extend into leadership team alignment.
Explore AdvisoryBy application
Pillar 02Framework & Delivery

The Agreement Method™

A practical framework for creating greater awareness, clearer communication, stronger accountability, and more intentional execution, for individuals, leaders, and teams.

  • The Three Agreements: with Self, with Others, and with Purpose.
  • Delivered through private 1:1 work, executive advisory, workshops, or keynotes.
  • Customized engagements tailored for leaders, teams, and organizations.
Explore The Agreement Method™1:1 • Teams • Organizations
Executive Endorsements

Proof & Impact

What senior operators, founders, and creators experience when partnering with Bethany.

“When I started working with Bethany, I had stepped into a new leadership role and was navigating some difficult communication and dynamics between the existing leaders. She helped me make sense of what was happening, see where the disconnect was coming from, and figure out how to approach it differently. Over time, we became a much stronger and more reliable leadership team, without the back-and-forth and friction that had been there before. It changed the way I lead and gave me much more confidence navigating difficult situations.”
Wimal Wijenayake
Head of Product
Clarity and confidence at executive scale
“I worked with Bethany while leading a massive initiative for a high-profile, billion-dollar company. Running something of that scale, with that much pressure, can be lonely and intense. Working with Bethany gave me someone I could talk things through with, flesh out ideas, and work through the difficult moments. Through all the highs and lows, she helped me stay steady and clear. Having someone I trusted to talk things through with before and after the big moments, and having access to her when I really needed it, made a huge difference.”
Aaron Mortimer
Senior Consultant / Lead PMO
A trusted partner and a changed mindset
“The older version of me would have never been able to do what I'm doing now because I didn't understand the power behind caring how I felt first. Bethany has helped me trust myself and my decisions, especially at those business owner crossroads.”
Liz Favini
Founder & Creative Director
Steady leadership through inflection points
“I’ve worked with Bethany for years, and her ability to see what’s really happening beneath the surface has been invaluable to me. The Agreement Method™ has become something I use not only in how I lead and work with my teams, but in how I understand myself and communicate with my partner. Bethany has a way of helping you see the patterns, assumptions, and expectations you may not even realize are driving you, and then helping you decide what you want to do differently. It has changed how I show up as a leader, a partner, and a person.”
Dawn Delgado
Founder & Director
Resolving organizational friction
“Bethany has one of those rare qualities in helping guide an artistic vision, helping you focus, gathering information and data necessary for your strategy. She will provide the organizational skills to get from point A to point B.”
Yael Rallis
Professional Musician & Recording Studio Owner
Guiding artistic vision to execution
“I came into The Agreement Method™ thinking I was pretty good at figuring things out on my own. What I didn’t realize was how far I had gotten from actually asking myself what I wanted and how I felt. The work made me start asking different questions: Why am I choosing this? Why is this important to me? Does this actually matter to me? Those questions changed the way I look at my work, my relationships, and the choices I make. I use what I learned all the time now, with clients, in my business, in my relationship, and most importantly, with myself.”
Lindsey Valdez
Wellness Practitioner & Business Owner
Asking Different Questions
“I’ve worked with Bethany at different stages of growing my business, and she has been a trusted guide as I’ve explored new ideas and expanded my company. She helped me bring many moving pieces together into a clear, cohesive program. Bethany has a gift for helping business owners and entrepreneurs reconnect with their vision and regain focus. Her enthusiasm and dedicated guidance have given me both clarity and a practical roadmap to move forward.”
Patti Quintero
Founder & CEO, UMA Mother
Clarity and a practical roadmap
Bethany Daley - Founder, BDaley Co & Creator of The Agreement Method™
Experience
25+ Years
“The higher you go, the fewer people you have who will tell you the truth, ask the harder question, and help you see what you can’t see on your own. That’s the person I’ve always been and this is the work I’ve chosen to do.”
Founder, BDaley Co • Creator, The Agreement Method™

Trusted Advisor • Leadership & Team Development

Bethany Daley works with founders, executives, creators, and senior leaders as the person they turn to when the stakes are real and no one else has the full picture.

She brings 25+ years of experience building and leading high-performing teams, a leadership methodology of her own making, and a direct, no-nonsense presence to every conversation.

Her career spans live production, media, operations, and global consulting, including tour operations for Cirque du Soleil, Emmy-nominated broadcast media at ABC, and complex digital transformation across 4 global regions with Samsung and Estée Lauder.

Certified Executive & Leadership Coach (ICF-accredited Symbiosis), NLP Practitioner with study in neuroscience and decision-making, SAFe® Product Owner/Manager (POPM), and Certified ScrumMaster (CSM).

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Let’s start a conversation.

Whether you are exploring private 1:1 advisory, bringing The Agreement Method™ to your leadership team, or seeking a keynote/facilitation, share your context below.